About Us


To deliver strategic information and knowledge sharing services especially to growing entities in KSA and UK, that supports the decision making based on scientific in – depth market information adding business value


A distinctive company

  • Wherein we innovate and transform along with needs of our clients and market
  • Create a relationship of trust and quality with our clientele
  • A lean approach to provide business value and actionable insights

Who we are

We believe in building the future of insights and therefore oriented a ‘NEW’

approach, enhancing from a traditional research agency to ‘knowledge house of insights’

Our company has….

  • expertise in specific fields with over 30+ years of experience together
  • Partners’ have experience marketing, market research, advertising and strategic inputs
  • we have experience and therefore understand the ‘psyche’ and ‘culture’
  • the team is a mix of local and international players bringing in ‘glocal’ experience i.e. global + local

AbdulSalam AlFadani



Founding member, an MBA marketing with over 15 years of experience in insights and market research including leadership positions at various places. AbdulSalam has worked leading research agencies, and has been a key member of strategy team within the client side.

AbdulSalam has handled both strategic as well as tactical research projects across diverse industry sectors covering Finance & Banking, IT & Telecom and FMCG

AbdulSalam understands the Saudi psyche and is an important member in driving action based insights in order to develop a complete roadmap in developing communication, propositions, and media buying for the clients.