Market Research
The modern consumer moves much faster than traditional market research can track. By the time a standard survey is fielded, analyzed, and synthesized into a
February 24, 2026
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The modern consumer moves much faster than traditional market research can track. By the time a standard survey is fielded, analyzed, and synthesized into a
We’ve all seen the cautionary tales: a company launches a “revolutionary” product, only to watch it gather dust on the shelves. Why? Because they guessed
In the highly competitive landscape of United Kingdom retail, the difference between a browsing visitor and a loyal customer often comes down to timing and
If the last few years have taught UK businesses anything, it is that “business as usual” is a concept of the past. From the sudden
London is one of the world’s most competitive business ecosystems. For companies operating here, relying on intuition or “gut feeling” is rarely enough to sustain
It is a statistic that keeps many entrepreneurs up at night: nearly 42% of small businesses fail simply because there is no market need for
I. Introduction: The Silent Budget Killer There is a quote by the department store magnate John Wanamaker that has haunted marketing departments for over a
1. Introduction: The High Stakes of Innovation in 2026 It is the figure that keeps Innovation Directors awake at night: £1 million. That is the
Brand tracking is no longer about checking awareness once a year and filing the results away. As it always has, brand tracking sits at the
Introduction In today’s competitive B2B landscape, growth increasingly depends on finding new avenues for revenue. Yet, many promising markets remain hidden, obscured by data complexity,
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