Business
London is one of the world’s most competitive business ecosystems. For companies operating here, relying on intuition or “gut feeling” is rarely enough to sustain
January 27, 2026
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London is one of the world’s most competitive business ecosystems. For companies operating here, relying on intuition or “gut feeling” is rarely enough to sustain
It is a statistic that keeps many entrepreneurs up at night: nearly 42% of small businesses fail simply because there is no market need for
I. Introduction: The Silent Budget Killer There is a quote by the department store magnate John Wanamaker that has haunted marketing departments for over a
1. Introduction: The High Stakes of Innovation in 2026 It is the figure that keeps Innovation Directors awake at night: £1 million. That is the
Brand tracking is no longer about checking awareness once a year and filing the results away. As it always has, brand tracking sits at the
Introduction In today’s competitive B2B landscape, growth increasingly depends on finding new avenues for revenue. Yet, many promising markets remain hidden, obscured by data complexity,
Introduction: The Power of the Right Question Did you know that 42% of startups fail due to a lack of market need? Often, the difference
Accurate market research best practices are the cornerstone of any successful business strategy. Without a disciplined approach, teams risk wasting resources on misleading information. This
As Saudi Arabia strides toward its ambitious Vision 2030 goals, the Kingdom’s consumer landscape is evolving at an unprecedented pace. For brands operating in Riyadh
In order to capture the market, you first need to know what the market actually wants. For any business – new or established – it
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