Thanks to the KSA government’s Vision 2030 initiative, eCommerce in Saudi Arabia is bigger than ever. The Saudi eCommerce market is projected to reach SAR 101 billion in 2025 with an annual growth rate of 12.1%. That’s over 27 BILLION USD! If you want a share in this goldmine, you must conduct eCommerce market research in Saudi Arabia.
In our blog, we cover the latest trends, insights, and strategies to help you understand the Saudi eCommerce market in 2025.
Why eCommerce Market Research is Essential in Saudi Arabia
The Saudi eCommerce market is blowing up with 91% of Saudis regularly shopping online and 14% making daily purchases. The first thing you need to do before investing in a Saudi business is to perform market research in eCommerce. Why?
Because through good market research, you can:
- Learn about Saudi consumer behavior.
- Figure out new market and product trends.
- Adjust your business strategy to take advantage of the Saudi Vision 2030 policies.
For example, Saudi consumers now prefer convenient, online purchasing with fast delivery options. Without proper research, businesses risk failing to meet these requirements in the new market.
AMC Insights is an expert market research agency based in Saudi Arabia. We cover all these Saudi market trends in-depth for your business. Learn how we can help you unlock the full potential of the Saudi eCommerce market.
Top 5 Saudi eCommerce Trends to Watch in 2025
The Saudi eCommerce market is transforming and you need to keep up with modern trends to compete. The most popular Saudi eCommerce trends in 2025 are:
1. Social Commerce
Instagram, TikTok, and Snapchat are becoming shopping hubs. Over 45% of Saudi consumers are discovering products through social media. Failing to connect with the massive Saudi youth is suicide for any eCommerce venture.
2. AI-Driven Personalization
Businesses are using AI tools to offer customized product recommendations. For instance, Noon uses AI to personalize product feeds for its users, which has given it a 20% increase in conversion rates.
3. Cross-Border Shopping
Saudi shoppers are increasingly purchasing from international brands. Cross-border sales currently account for 30% of the market, though this is declining as local brands grow stronger. This means that you have an even bigger chance to succeed as a new, local alternative.
4. Subscription Models
The Saudi audience seems to love subscription-based services. For example, Nana Direct, a grocery delivery platform, has seen a 50% increase in subscription sign-ups over the past year.
5. Sustainability
To target Earth-friendly customers, businesses are including eco-friendly packaging and sustainable delivery options.
How to Effectively Conduct eCommerce Market Research in Saudi Arabia
To get the best results out of your market analysis efforts, you need to follow a clear roadmap:
Define Objectives
Start by clarifying your goals. Are you analyzing customer preferences, competitor strategies, or market gaps?
Combine Research Methods
Primary Research: Surveys, focus groups, and interviews provide direct insights. For example, ask customers about delivery preferences or product expectations.
Secondary Research: Analyze industry reports, competitor data, and government publications like Vision 2030 updates.
Segment Your Audience
Saudi Arabia’s population is diverse. Segment by age, location (e.g., Riyadh vs. Jeddah), or shopping habits to tailor strategies effectively.
Use Analytics Tools
Tools like Google Trends reveal trending searches (e.g., “halal skincare” or “modest fashion”), while Hotjar tracks user behavior on your website.
At AMC Insights, we streamline this process with proven methodologies. Reach out to us to learn how we can simplify your research.
Best Tools for Saudi eCommerce Research
We’ve made a table of the best Saudi eCommerce research tools you can use for convenience:
| Tool | Usage |
| Google Trends | Track search trends and consumer interests in Saudi Arabia. |
| Shopify Analytics | Monitor your store’s performance and identify areas for improvement. |
| Zid Insights | Gain insights into local market trends and consumer behavior. |
| Hotjar | Analyze user behavior on your eCommerce site to optimize the shopping experience. |
Challenges in Saudi eCommerce Research
Difficult Return Rates
Businesses need to exceed customer expectations to get a good return rate.
Logistics Hurdles
Delivering goods to rural areas is costly.
Cultural Sensitivity
Marketing campaigns need to align with local sentiment and trends.
Case Studies: Success Stories in Saudi eCommerce
Noon: Dominates the market with 80% of orders delivered within 24 hours in major cities. Their investment in local warehouses and AI-driven logistics sets them apart.
Salla: Empowered 50,000+ Saudi businesses to launch online stores through user-friendly tools and Arabic-language support.
Amazon.sa: Localized its platform by integrating cash-on-delivery and Arabic interfaces, capturing a loyal customer base.
The success achieved by these platforms shows the potential of the Saudi eCommerce market. You can also join their ranks with smart investment.
Future of eCommerce in Saudi Arabia: Predictions for 2025 and Beyond
Let’s look at popular Saudi eCommerce trends in 2025:
Voice Commerce: Voice search engine optimization is necessary for businesses to provide convenience to their users.
AR/VR Integration: The trend of virtual try-ons for fashion and beauty products has just popped up – and it’s not going anywhere anytime soon.
AI Chatbots: Businesses are reducing costs by using automated chatbots to respond to generic user questions to reduce the load on their employees.
Vision 2030 Impact: eCommerce will only continue to grow as Vision 2030 initiatives are pushing the country into a digital era.
Conclusion
Saudi Arabia’s eCommerce market has great investment potential, but businesses need strategic research to get a good return. We’ve discussed the major eCommerce trends to keep up with and the potential risks of investing in this market sector.
AMC Insights is a market research company that has guided countless brands through the complexities of the Saudi market. Our expertise ensures you stay ahead of your competitors. Contact us today for a market research solution designed for your business needs.
